Yaaz

YAAZ has this mission: to seek beauty!

Although we know it may appear irrational, that beauty is undeniable, we want to do this: to create beauty.
Getting excited and then excite, have fun to bring joy and lightness in people’s lives; because today, more than ever, we need objects simple and beautiful.
They are not difficult but at the same time not superficial.
It’s for this reason that for us design is creativity, since its meanings are connected directly to the heart as they move emotions. For this reason, we need feelings and poetry.
To create beauty through design is an endless quest instead, that is renewing and welcoming at first.
A creative act through all dialogues and connected acts will be focused on creating well-being, bringing something good into the world.

YAAZ and beauty

Beauty for us has its origin in simplicity.
Being simple is very difficult. It means going to the heart of the problem, knowing how to recognize the superfluous and eliminating it, leaving complexity.
Simplicity is intelligence. It is also a great expression of quality and it is understandable to everyone.

Beauty for us has its origin in truth.
Being true means proposing an evolution towards what is authentic, capable of existing, over time, without excess, so that its message becomes necessary.

Beauty for us has its origin in harmony.
Harmony is understood as the essential quality of an object that is a direct consequence of the careful act with which it has been conceived, designed and built.
A simple object reduces form to the essential, responds to the function for which it was designed in an efficient and useful way and is endowed with a powerful expressiveness that makes it recognizable over time.
An honest object has a clear and legible structure, it is not strange and not necessarily different.
It has a pureness that is comfortable and natural to you.